2009 April Challenge

04 April, 2009 by Bukola

THE ALTERNATIVE FASHION WEEK
Celebrating 15 years of the 'alternative' approach to fashion

Spitalfields, London 24/04/09

Alternative Fashion Week is unlike any other fashion week. Open to everyone and free to the designers to participate, the energy and atmosphere are palpable. Running for a full week with 15 shows a day, attracting audiences of over 10,000 and with a vibrant fashion market of wild and wonderful accessories, this event is a prime example of how imagination and resourcefulness can overcome a mountain of economic obstacles and promote sustainability.

Alternative Fashion Week has established an international reputation with world-wide press coverage. Every year Alternative Arts is overwhelmed by the number of young designers hoping to establish their label applying from all over the country, and other parts of the world, to have a catwalk show.



Invested in innovation and ideas. This is fashion on the edge, risky, experimental, fashion for the future. This fashion week is not about money or material success but inspiration and ideology, how to have designer fashion in the current financial climate, credit crunch couture, offering a world of real opportunities. Alternative Fashion Week provides that vital stepping stone between the graduate shows and the mainstream fashion industry.

All models at the alternative fashion week are new and eleven girls were chosen this to represent the I Feel Experience and Waltham Forest College at the London Alternative Fashion Week 2009.

This month all the models performed outstandingly stepping up to new levels with confidence, charisma and style. The competition is so fierce that there will be more that one winner for this months challenge. Winners will be announced in the coming weeks.

Keep and eye out for the Alternative Fashion Week event review packed with behind the scenes news and exclusives from some of the models taking part in the event.

For exclusive fully documented behind the scenes images and some of the hottest images from the project visit our facebook group or follow the link below.

AFW 2009 Images and more - http://www.facebook.com/photo_search.php?oid=45270373424&view=all